Sökning: "Karel Sisovsky"

Hittade 2 uppsatser innehållade orden Karel Sisovsky.

1. 1. Consumer Decision-Making of Slow Moving Consumer Goods in the Age of Multi-channels

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Ann-Charlotte Ewerhard; Karel Sisovsky; [2016]
   Nyckelord :SMCG; Omni-channels; Consumer Decision-Making Process; Multi-channels; Retail; Consumer behavior; Business and Economics;

   Sammanfattning : Currently, the consumer decision-making is influenced by an increase of technological adoption, called multi-channel retailing, which can be defined as a retailer using a combination of integrated channels for promoting and selling products and services. Since there is a lack of knowledge about how the consumer decision-making in this context looks like, the purpose of the study is to redress the gap in current research and attain a deep insight about consumer decision-making process for Slow Moving Consumer Goods, SMCG, in the context of multi-channels. LÄS MER

3. 2. How does marketing become viral? : An investigation of the dynamics in digital campaigns

   Magister-uppsats, Umeå universitet/Institutionen för informatik

   Författare :Karel Sisovsky; [2015]
   Nyckelord :viral marketing; viral advertising; viral process; viral framework; social media; e-WOM; digital channels; digital campaign;

   Sammanfattning : Viral advertising might be described as a communication in a short period of time related to product or brand, which is spread by consumers. Simultaneously it is becoming an increasingly discussed phenomenon in marketing field, since traditional tools for reaching customers are less efficient. LÄS MER