Sökning: "Multi-channels"

Visar resultat 1 - 5 av 6 uppsatser innehållade ordet Multi-channels.

  1. 1. Brand image in multi-channel fashion companies

    Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Sofia Kleist; Linnéa Lindstedt; [2020]
    Nyckelord :branding; brand image; multi-channel; store image; website image; fashion;

    Sammanfattning : Branding has become increasingly important in order to distinguish a brand from numerous competitors in the fashion industry. An effective way to differentiate the brand from others has shown to be through the brand image, which is why managers should work on sustaining a positive brand image. LÄS MER

  3. 2. Det fygitala intåget : En kvalitativ studie om hur olika företag i klädbranschen kan implementera fygital i sitt arbete

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Emma Albertsson; Fanny Wallin; Mikaela Westerlund; [2019]
    Nyckelord :Physical channels; digital channels; phygital; experience world; marketing perspective; sales perspective; Fysiska kanaler; digitala kanaler; fygital; upplevelsevärlden; marknadsföringsperspektiv; försäljningsperspektiv;

    Sammanfattning : Examensarbete, Programmet för Inredning- och butikskommunikation, Ekonomihögskolan Kalmar, Linnéuniveristetet. 2FE77E. VT19. LÄS MER

  4. 3. Take time to make time : What to consider when managing multi-channel sales systems with the objective to increase sales efficiency

    Master-uppsats, KTH/Industriell Marknadsföring och Entreprenörskap

    Författare :RAGNAR ALM; RUDY KYRÖNLAHTI; [2016]
    Nyckelord :multi-channel sales system; multi-channel management; multi-channel customer;

    Sammanfattning : Traditional sales systems have been disrupted by technological developments. In order to  adapt, companies are changing the way they interact with their customers in business-to-business markets. In the last three decades, multi-channel strategies have spurred the proliferation of different sales channels and new ways of managing sales systems. LÄS MER

  5. 4. Consumer Decision-Making of Slow Moving Consumer Goods in the Age of Multi-channels

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Ann-Charlotte Ewerhard; Karel Sisovsky; [2016]
    Nyckelord :SMCG; Omni-channels; Consumer Decision-Making Process; Multi-channels; Retail; Consumer behavior; Business and Economics;

    Sammanfattning : Currently, the consumer decision-making is influenced by an increase of technological adoption, called multi-channel retailing, which can be defined as a retailer using a combination of integrated channels for promoting and selling products and services. Since there is a lack of knowledge about how the consumer decision-making in this context looks like, the purpose of the study is to redress the gap in current research and attain a deep insight about consumer decision-making process for Slow Moving Consumer Goods, SMCG, in the context of multi-channels. LÄS MER

  7. 5. The preferred Complex Purchase Process in-store – A case study on IKEA

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Malin Fredman; Sophia Nilsson; [2015]
    Nyckelord :Multi-channels; digital devices; technology; engagement; experience; retailing; complex purchase; Business and Economics;

    Sammanfattning : The purpose of this study is to find what opportunities retailers should capture in order to improve the complex purchase process in-store, through integrating online channels. This in order to create the best possible way to meet customers’ demands in the ever-changing multi-channel retail environment... LÄS MER