Sökning: "Kenneth Rönholt"

Hittade 1 uppsats innehållade orden Kenneth Rönholt.

  1. 1. The art of falsifying

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Kenneth Rönholt; [2015]
    Nyckelord :Authenticity; social media; public relations; framing; advisor; political communication; Baudrillard; Eco; hyperreality; grounded theory; Social Sciences;

    Sammanfattning : Top politicians are increasingly using social media to create perceptions of authenticity but social media challenges taken-for-granted notions of authenticity, as people cannot see who is the creator of the perceived authenticity. Applying a grounded theory approach, this study conducted in-depth interviews with communication advisors assigned to Danish top politicians and developed a theory of how communication advisors can use social media to create perceived authenticity of top politicians. LÄS MER