Sökning: "Kristina Garrido"

Hittade 1 uppsats innehållade orden Kristina Garrido.

  1. 1. DISCOVERING A NEW B2B APPROACH TO SUCCESSFUL CUSTOMER PROFITABILITY ENHANCEMENT The case of Formica-PSM

    D-uppsats, Göteborgs universitet/Graduate Business School

    Författare :Kristina Pettersson; Paula Garrido; [2004]
    Nyckelord :Profitability; relationships; B2B; relationship characteristics; relationship duration; switching costs; interdependence; perception of value; loyalty; trust and commitment.;

    Sammanfattning : Profitability of businesses is a very interesting area to study, as this is the key to survival and development for all companies. Despite its crucial importance, many companies are managing profitability by using rather restricted and short-term measures. LÄS MER