Sökning: "Kyriaki Kampakoglou"

Hittade 1 uppsats innehållade orden Kyriaki Kampakoglou.

  1. 1. Neuromarketing : Validity and Morality

    Magister-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

    Författare :Kyriaki Kampakoglou; [2012]
    Nyckelord :neuromarketing; decision-making; manipulation; buy button;

    Sammanfattning : The new way of doing marketing the so -called neuromarketing, which is a combination of neuroscience findings collected for and used in the marketing domain, has raised a lot of support but a lot of critic as well. The research question is focusing on whether the neuromarketing has been an approach of explaining and defining the human behavior, or whether it has transformed to an unethical manipulation of consumers in order to discover the much wanted “buy button” in consumers’ brains. LÄS MER