Sökning: "Laura Axelsson"

Hittade 2 uppsatser innehållade orden Laura Axelsson.

  1. 1. Value Stream Mapping for Operational Excellence

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Laura Christoffel; Sarah Axelsson; [2017]
    Nyckelord :operational excellence; lean management; ICT; VSM; value stream mapping; continuous improvement; Business and Economics;

    Sammanfattning : The purpose of this research was to do a case study of how value stream mapping (VSM) contributes to operational excellence within an ICT company. To illustrate this, a case study was conducted at Swisscom, a large Swiss telecommunications company. LÄS MER

  3. 2. The Role of PR : In the Introduction Stage of a New Brand

    Magister-uppsats, IHH, Företagsekonomi

    Författare :Daniel Axelsson; Henrik Nordberg; [2005]
    Nyckelord :public relations; advertising; brand; marketing; IMC;

    Sammanfattning : Abstract The reality of today is that companies are spending more and more money on commercial spots. The “highlight” of the year is Super Bowl, where a 30-second ad costs more than $2 million to run. Advertising agencies are using their role as communicators by competing with each other with no interest in the product. LÄS MER