Sökning: "Lovisa Smedmark"

Hittade 2 uppsatser innehållade orden Lovisa Smedmark.

1. 1. From Elite to Everyone: How User-Generated Content Democratizes Hermès and Challenges Its Exclusivity

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Lovisa Smedmark; Karin Forslund; [2023]
   Nyckelord :Luxury brand perceptions; Brand awareness; Commodity theory; Self-brand association; Brand attitudes; User-generated content; Luxury brand management; Business and Economics;

   Sammanfattning : The purpose of this thesis is to add to existing research and create a deeper understanding regarding the influence of online narratives on luxury brand attitudes. The research aims to explore how luxury brands are portrayed by social media users, in order to gain a cohesive understanding of its effect on the attitudes that are formed towards the brand. LÄS MER

3. 2. The secret of moving forward - a case study of innovation processes at Engelholmsglass and Magnihill with focus on traditions and knowledge

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Lovisa Smedmark; Petra Maár; [2022]
   Nyckelord :Innovation; innovation process; tradition; knowledge; family business; Business and Economics;

   Sammanfattning : The purpose of the research thesis is to examine which steps are evident in the development of innovations in family businesses, and to determine which steps of the innovation process are affected by traditions and knowledge. An abductive method was used for the thesis, together with a qualitative research consisting of interviews with respondents from the two case study companies Engelholmsglass and Magnihll. LÄS MER