Sökning: "Commodity theory"

Visar resultat 1 - 5 av 105 uppsatser innehållade orden Commodity theory.

  1. 1. From Elite to Everyone: How User-Generated Content Democratizes Hermès and Challenges Its Exclusivity

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Lovisa Smedmark; Karin Forslund; [2023]
    Nyckelord :Luxury brand perceptions; Brand awareness; Commodity theory; Self-brand association; Brand attitudes; User-generated content; Luxury brand management; Business and Economics;

    Sammanfattning : The purpose of this thesis is to add to existing research and create a deeper understanding regarding the influence of online narratives on luxury brand attitudes. The research aims to explore how luxury brands are portrayed by social media users, in order to gain a cohesive understanding of its effect on the attitudes that are formed towards the brand. LÄS MER

  3. 2. Ett inverterat nöjesfält : kunskap, upplevelse och vara genom Google Maps användarrecensioner

    Master-uppsats, Lunds universitet/Avdelningen för ABM, digitala kulturer samt förlags- och bokmarknadskunskap

    Författare :Andreas Thörn; [2023]
    Nyckelord :Commodification; critical theory; Walter Benjamin; experience; erlebnis; erfahrung; Google Maps; user reviews; Zlatan Court; information science; duration; duration object; objectification; flows; rating; experience economy; Henri Bergson; Marshall McLuhan; UGC; library; Cultural Sciences;

    Sammanfattning : This thesis attempts to show tangible ways in which commodification of experience expands into areas outside of direct commercial activity, in contemporary mind and society. The user reviews of Google Maps (URGM) regarding places that don't offer sales of goods and services are being studied empirically, through qualitative text analysis. LÄS MER

  4. 3. Predictive Modeling and Statistical Inference for CTA returns : A Hidden Markov Approach with Sparse Logistic Regression

    Master-uppsats, Umeå universitet/Institutionen för matematik och matematisk statistik

    Författare :Oskar Fransson; [2023]
    Nyckelord :Probability theory; Statistical inference; finance; CTA; managed futures; machine learning; statistical learning; stochastic process; sparse logistic regression; Markov Chain Monte Carlo; Hidden Markov model;

    Sammanfattning : This thesis focuses on predicting trends in Commodity Trading Advisors (CTAs), also known as trend-following hedge funds. The paper applies a Hidden Markov Model (HMM) for classifying trends. Additionally, by incorporating additional features, a regularized logistic regression model is used to enhance prediction capability. LÄS MER

  5. 4. Fashioning the Art Gallery : Illusion, Commodity and Death in Martin Margiela at Lafayette Anticipations; A Digital Study of Interdisciplinary Artistic Practices

    Master-uppsats, Uppsala universitet/Konstvetenskapliga institutionen

    Författare :Jacob Varnauskas; [2023]
    Nyckelord :Martin Margiela; Lafayette Anticipations; Exhibition Studies; Performance Studies; Walter Benjamin; Nicolas Bourriaud; Contemporary Art; Visual Art; Interdisciplinary Art; Fashion Theory; Creative Practice; Artistic Practice; Digital Art History; Art History; Postproduction; Commodifying the Body; Appropriation of Forms; Ready-made; Pop Art; Dadaism; Memento Mori; Vanitas;

    Sammanfattning : A study of the shift within the practice of Martin Margiela's creative practice based on his solo exhibition at Lafayette Anticipations from Oct. 20 to Jan. 2 2022 in Paris, France. LÄS MER

  7. 5. BDSM-nallar är lyx : En semiotisk analys av Balenciagas kampanj

    Kandidat-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Altea Spjut; [2023]
    Nyckelord :Taste; class; habitus; capital; Bourdieu; provocation; branding; luxury brands; representation; commodity fetischism; disability; blind; Smak; klass; habitus; kapital; Bourdieu; provokation; varumärkesidentitet; lyxvarumärken; representation; kommoditetsfetischism; funktionsnedsättning; blind;

    Sammanfattning : This research's purpose is to examine how luxury brands uses provocation as a tool in their campaigns to attract attention and costumers. The luxury brand that is being analysed is Balenciaga, and their campaign gift collection. This is done by a qualitative, semiotic pictureanalysis. LÄS MER