Sökning: "Lydia Kellam"

Hittade 1 uppsats innehållade orden Lydia Kellam.

  1. 1. WEBBENS VINNARE : - en studie om kommunikation och konsumtion på Internet

    Kandidat-uppsats, Medier och kommunikation

    Författare :Lydia Kellam; [2007]
    Nyckelord :Internet; New Media; Web 2.0; Marketing Communication; Computer Mediated Communication; Consumer behavior; Social Interactions; Digital marketing; Digital consumption.;

    Sammanfattning : - ABSTRACT – Title: Winners of the Web ( Webbens vinnare) Number of pages: 35 (including enclosures) Author: Lydia Kellam Tutor: Else Nygren Course: Media and Communication Studies C Period: Fall Semester 2006 University: Division of Media and Communication, Department of Information Science Purpose: The aim of the research paper was to see Internet and the digital techniques impact on marketing communication and consuming behavior on the Web. By understanding the relationship between marketing communication and consumer behavior my intentions were to comprehend how consumer behavior on the web could be understand. LÄS MER