Sökning: "MIGLE GAURILCIKAITE"

Hittade 1 uppsats innehållade orden MIGLE GAURILCIKAITE.

  1. 1. HOW SAUDI ARABIA CONSUMER PERCEIVES INTERNATIONAL BRANDS THROUGH SHOP WINDOW DISPLAYS?

    Master-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

    Författare :MIGLE GAURILCIKAITE; [2014]
    Nyckelord :Consumer behaviour; visual merchandising; country of origin; window displays; Saudi Arabia; Islamic marketing; marketing; international brands.;

    Sammanfattning : Research on consumers’ attitude on shop window displays is still a sphere that lacks attention from researchers in the field of consumer behaviour. Moreover, one of the most upcoming research fields recently is Islamic marketing field. LÄS MER