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1. HOW SAUDI ARABIA CONSUMER PERCEIVES INTERNATIONAL BRANDS THROUGH SHOP WINDOW DISPLAYS?
Master-uppsats, Högskolan i Borås/Institutionen TextilhögskolanSammanfattning : Research on consumers’ attitude on shop window displays is still a sphere that lacks attention from researchers in the field of consumer behaviour. Moreover, one of the most upcoming research fields recently is Islamic marketing field. LÄS MER
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