Sökning: "The app generation"

Visar resultat 1 - 5 av 37 uppsatser innehållade orden The app generation.

  1. 1. What is the influence of Social Media advertisements on Millennials and Generation Z consumers' behaviors towards dating Apps? A study of Muzz

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Marwan Al Rabea; Rami Faour; Solan Shekany; [2023]
    Nyckelord :TikTok; Instagram; Social Media; Social Media adverts; Advertising Effectiveness; Consumer Behavior Theory; Uses and Gratification Theory; Millennials; Generation Z; Dating apps; Niche Dating Apps; Muzz; Muzmatch Previous name of Muzz .;

    Sammanfattning : Abstract Background: Social media is becoming more prominent each day. Platforms such as TikTok and Instagram are amongst the top six social media platforms used by Generation Z and Millennials (Dixon, 2023; Ceci, 2023). LÄS MER

  3. 2. Development of AI/ML Methods for Advanced Device Localization in Beyond 5G Systems

    Master-uppsats, Lunds universitet/Institutionen för elektro- och informationsteknik

    Författare :Eros Iván Costa Andrés; Jon Aizkorreta Carro; [2023]
    Nyckelord :Artificial Intelligence; localization; IIoT devices; Python; radio signals; 5G; 3GPP; Technology and Engineering;

    Sammanfattning : This master thesis aims to investigate the positioning accuracy improvements of device localization by the implementation of AI/ML functionalities. In this project, we use the fifth-generation(5G) New Radio (NR) system and focus on indoor factories. LÄS MER

  4. 3. Beyond Breaking News : Designing Mobile-News Experience for Gen Z and Millennials

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Navya Sanjna Joshi; [2023]
    Nyckelord :News Engagement; User Experience Design; Digital Behaviours; Nyhetsengagemang; Design av användarupplevelser; Digitala beteenden;

    Sammanfattning : In an era dominated by digital media, this research investigates the shifting landscape of news consumption among Gen Z, the first "digital natives," and Millennials, often referred to as "digital immigrants." The study explored their unique relationships with the digital world and their distinct motivations for engaging with news, focusing on mobile platforms. LÄS MER

  5. 4. One-stop-shop: Will super-apps disrupt multi-touchpoint consumer journeys?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Haotian Zhang; Hongning Wang; [2023]
    Nyckelord :Super apps; Klarna; consumer behaviours; touchpoints; consumer journey; Business and Economics;

    Sammanfattning : This research investigates consumer behaviours within the context of Super Applications (Super Apps) usage, specifically examining Millennials and Generation Z in Sweden utilising the super app, Klarna. Utilising Digital Practice Tracking (DPT) methodology, coupled with observational techniques and post-phenomenological interviews, this research began by identifying patterns in consumer behaviour during super apps usage. LÄS MER

  7. 5. Demontering och återtillverkning av en elektronikprodukt : Konstruktionsändring för ökad hållbarhet

    Kandidat-uppsats, Karlstads universitet/Fakulteten för hälsa, natur- och teknikvetenskap (from 2013)

    Författare :Linnéa Karlhager Liss; [2022]
    Nyckelord :produktutveckling; elektronik; design; hållbarhet; cirkulär ekonomi; avfallstrappan; återvinning av elektronik; återvinning av plast; återtillverkning; modularisering; snäppfäste; plast;

    Sammanfattning : This report presents a product development project as a part of the course Examensarbete för högskoleingenjörsprogrammet i innovationsteknik och design (MSGC36) during spring of 2022 at Karlstad university. The project has been done by the student Linnéa Karlhager Liss, supervisor was Kent Evermark and examinator was Leo de Vin. LÄS MER