Sökning: "Super apps"

Hittade 1 uppsats innehållade orden Super apps.

  1. 1. One-stop-shop: Will super-apps disrupt multi-touchpoint consumer journeys?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Haotian Zhang; Hongning Wang; [2023]
    Nyckelord :Super apps; Klarna; consumer behaviours; touchpoints; consumer journey; Business and Economics;

    Sammanfattning : This research investigates consumer behaviours within the context of Super Applications (Super Apps) usage, specifically examining Millennials and Generation Z in Sweden utilising the super app, Klarna. Utilising Digital Practice Tracking (DPT) methodology, coupled with observational techniques and post-phenomenological interviews, this research began by identifying patterns in consumer behaviour during super apps usage. LÄS MER