Sökning: "Super apps"
Hittade 1 uppsats innehållade orden Super apps.
1. One-stop-shop: Will super-apps disrupt multi-touchpoint consumer journeys?
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : This research investigates consumer behaviours within the context of Super Applications (Super Apps) usage, specifically examining Millennials and Generation Z in Sweden utilising the super app, Klarna. Utilising Digital Practice Tracking (DPT) methodology, coupled with observational techniques and post-phenomenological interviews, this research began by identifying patterns in consumer behaviour during super apps usage. LÄS MER
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