Sökning: "Maria Göppel"

Hittade 1 uppsats innehållade orden Maria Göppel.

  1. 1. Brand Internationalization through Brand Identity and Alignment : The case of Swedish Outdoor SMEs

    Master-uppsats, Företagsekonomi

    Författare :Maria Göppel; Ruth Omonigho Mrabure; [2013]
    Nyckelord :Brand identity; Brand Image; Brand management; Employer branding; Entrepreneurial Orientation; Internationalization; SME branding; Outdoor;

    Sammanfattning : A brand is more than a product and small-medium-enterprises (SMEs) have the possibility to exploit the full potentials of branding. Even when currently still underestimated, branding provides benefits for SMEs. LÄS MER