Sökning: "Maria Göppel"
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1. Brand Internationalization through Brand Identity and Alignment : The case of Swedish Outdoor SMEs
Master-uppsats, FöretagsekonomiSammanfattning : A brand is more than a product and small-medium-enterprises (SMEs) have the possibility to exploit the full potentials of branding. Even when currently still underestimated, branding provides benefits for SMEs. LÄS MER
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