Sökning: "Markus Herrmann"

Hittade 2 uppsatser innehållade orden Markus Herrmann.

  1. 1. Free on the Web! : The profitability of a radical price

    Magister-uppsats, Företagsekonomiska institutionen

    Författare :Erik Luhr; Markus Herrmann; [2009]
    Nyckelord :Free Business Models; Digital Free; Three Party Markets; Advertising; Internet; Search Engine; Social Network; Community; Net Income; Valuation; P E ratio; dot-com companies; Chris Anderson;

    Sammanfattning : This thesis examines companies offering their services for free to Internet users, byemploying digital free business models. As a framework Chris Anderson’s classificationsof “free” business models are used. A sample of eleven companies that provide “free”services was selected and divided into four groups. LÄS MER

  3. 2. Scandinavian Airlines : En fallstudie om Scandinavian Airlines kundrelationer

    Kandidat-uppsats, Företagsekonomiska institutionen

    Författare :Christina Jakobsson; Markus Herrmann; [2009]
    Nyckelord :Airlines; Costumer loyalty club; Direct marketing; Internet and Relationship management.; Flygbolag; Lojalitetsprogram; Direktmarknadsföring; Internet och Relationsmarknadsföring.;

    Sammanfattning : For many companies, the Internet has revolutionized the relationship they have with their customers concerning costumer service. The use of Information Technology in regard to Internet as a media has provided companies with the opportunity to build customer databases in order to target their customers individually. LÄS MER