Sökning: "Mikael Bitzarakis"

Hittade 1 uppsats innehållade orden Mikael Bitzarakis.

  1. 1. Digital signage i butikshyllan - Kan interaktivitet skapa ytterligare en dimension av påverkan vid köpbeslutet

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Jacob Kihlbaum; Mikael Bitzarakis; [2013]
    Nyckelord :In-store marketing; Digital signage; Interactive media; Consumer behavior; Marketing communication;

    Sammanfattning : Interactive media is constantly increasing in our surroundings and with the innovation of touch-screens, two-way communication with screens has become part of our daily life. Still, this well known way of process information is not often seen in the in-store environment of grocery retailing. LÄS MER