Sökning: "Mimmi Bergmark"

Hittade 1 uppsats innehållade orden Mimmi Bergmark.

  1. 1. Mjölk 2017 - vad avgör om växtbaserade substitut inkluderas i kategorin?

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Mimmi Bergmark; Amanda Hanssen; [2017]
    Nyckelord :category management; plant-based substitutes; assortment variation;

    Sammanfattning : The grocery industry has grown explosively during the last years which partly can be explained by the expansion of categorizes that used to contain only a few core products. These core products, such as; meat, pasta, milk and flour can today be substituted by amounts of new plant-based products. LÄS MER