Sökning: "Community Media"

Visar resultat 1 - 5 av 869 uppsatser innehållade orden Community Media.

  1. 1. “Det är ju egentligen bara mobbning men det bygger den här kamratskapen”. En kvalitativ studie om hur manliga soldater uppfattar den personliga kommunikationen i den svenska arméns mansdominerade sfär

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Ellen Alderlid; [2024-03-06]
    Nyckelord :Information; informationssökning; forskare; mkv-forskare; Ellis modell; användar- och användningsstudier; Norden; medie- och kommunikationsvetenskap;

    Sammanfattning : In the years 2010-2017 the mandatory military service was put on hold after decades of massive decrease in funds going to support the army. Putting the military service on hold led to issues in the Swedish military’s ability to have a societal presence, mainly because the service acts as the army’s main way of recruiting soldiers to a professional path. LÄS MER

  3. 2. “De tror att jag hänger med kriminella, att jag är farlig, fast egentligen är det tvärtom ”. En kvalitativ studie om hur mediebevakningen på Göteborgs förorter påverkar identitetsskapandet hos ungdomar boende i områdena

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Jennifer Gunnarsson; Maja Pettersson; [2024-03-04]
    Nyckelord :Förort; media; medieskugga; ungdomar; stigma; identitet; mottagarperspektiv; receptionsanalys; encoding decoding; sociala medier;

    Sammanfattning : The purpose of this study is to examine how youth residing in the suburbs of Gothenburg perceive the media portrayal of their residential areas and how this representation influences their self-image and identity. To address the study's objectives, three research questions have been formulated to gain a deeper understanding of the subject: 1. LÄS MER

  4. 3. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Moa Lind; Malin Morup; [2024-02-12]
    Nyckelord :Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Sammanfattning : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. LÄS MER

  5. 4. Together, Apart Community and Connection in an Online Sangha

    Magister-uppsats, Göteborgs universitet/Institutionen för litteratur, idéhistoria och religion

    Författare :Edward Olsson; [2024-01-30]
    Nyckelord :online interaction; online religion; Zen Buddhism; medium-as-language; medium-as-environment; netnography;

    Sammanfattning : This thesis investigates how the online, global Zen Buddhist community, Treeleaf Zendo, facilitates its meditation sessions, social events and forum, and how the members of the community experience this communication. Through examining the different digital media used in the community, the nature of the interconnection has been studied. LÄS MER

  7. 5. Influencers in Confinement : Measuring Covid-19’s Impact on Leadership in Pro- Eating Disorder Twitter Communities

    Master-uppsats, Linköpings universitet/Institutet för analytisk sociologi, IAS

    Författare :Jacquelynn Ennis; [2024]
    Nyckelord :Social Network Analysis; Twitter; Pro-eating Disorder; Eating Disorders; Covid-19; Topic Modelling; Online Communities;

    Sammanfattning : The Covid-19 pandemic presented unprecedented challenges, with global lockdowns impacting individuals on a profound scale. Many took to social media to cope with feelings of anxiety and isolation. LÄS MER