Sökning: "Molly Fredriksson"

Hittade 1 uppsats innehållade orden Molly Fredriksson.

  1. 1. “Fashion SMEs taking over the world” – a case study of Alice & Sens, Boomerang and Odd Molly

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Charlotta Fredriksson; Wioleta Tall; Mikaela Senator; [2009]
    Nyckelord :internationalization; SME; fashion; brands; networks; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : The purpose of this study is to identify potential factors impacting the internationalization process of a small- or medium sized fashion company. We aim to shed light on potential key factors that can provide an understanding of a successful internationalization process and illustrate our findings in a model applicable to firms with similar characteristics. LÄS MER