Sökning: "Multi-brand portfolio"

Hittade 2 uppsatser innehållade orden Multi-brand portfolio.

1. 1. CSR EMBEDDED IN THE CORPORATE DNA : A QUALITATIVE CASE STUDY OF CSR-BRANDING AND SUSTAINABILITY REPORTING WITHIN A NORDIC MULTI-BRAND ORGANIZATION IN THE BEAUTY INDUSTRY

   Magister-uppsats, Umeå universitet/Företagsekonomi

   Författare :Emelie Rantatalo; Linda Jonsson; [2023]
   Nyckelord :corporate social responsibility; corporate branding; CSR- branding; sustainability reporting; stakeholders;

   Sammanfattning : CSR-branding has gained recognition and promotes organizations to incorporate CSRinitiatives into their branding strategies. Conversely, executing an effective CSR-brandingstrategy presents challenges such as aligning relevant initiatives with the corporate brand,assessing internal resources, and engaging external stakeholders. LÄS MER

3. 2. Ett varumärke för varje behov: Balansering och differentiering av varumärken i multi-brand portföljer

   Kandidat-uppsats, Ekonomihögskolan, ELNU

   Författare :Bonnie Tran; [2011]
   Nyckelord :Multi-brand portfolio; brand strategy; brand architecture; segmentation; positioning; product differentiation;

   Sammanfattning : Multi-brand portfolios are characterized by comprising many brands in the same product category. Companies that have chosen to organize their products according to this strategy are facing both possibilities, such as expanding the accessible market size, and challenges such as how to organize the brands, their individual roles and their relation and position to the other brands in the category to maximize revenues. LÄS MER