Sökning: "Ottilia Österström"

Hittade 1 uppsats innehållade orden Ottilia Österström.

  1. 1. Adapting to the New Normal: Establishing and Maintaining Trust in B2B Relationships in a Post-Pandemic World

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Felicia Festin; Alexandra Hildell; Ottilia Österström; [2023]
    Nyckelord :B2B; B2B Relationships; Trust; Trust-Building; COVID-19 pandemic; Post-pandemic; Remote Work; Hybrid Work; Interpersonal Trust; Interorganizational Trust; Calculative Trust; Affective Trust; Normative Trust; Business and Economics;

    Sammanfattning : Purpose: To understand how B2B companies may establish and maintain trust in their relationships with customers during and in the post-COVID digital business landscape. Methodology: The study carries a qualitative approach conducted with an exploratory nature. LÄS MER