Sökning: "Calculative Trust"

Visar resultat 1 - 5 av 6 uppsatser innehållade orden Calculative Trust.

  1. 1. Adapting to the New Normal: Establishing and Maintaining Trust in B2B Relationships in a Post-Pandemic World

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Felicia Festin; Alexandra Hildell; Ottilia Österström; [2023]
    Nyckelord :B2B; B2B Relationships; Trust; Trust-Building; COVID-19 pandemic; Post-pandemic; Remote Work; Hybrid Work; Interpersonal Trust; Interorganizational Trust; Calculative Trust; Affective Trust; Normative Trust; Business and Economics;

    Sammanfattning : Purpose: To understand how B2B companies may establish and maintain trust in their relationships with customers during and in the post-COVID digital business landscape. Methodology: The study carries a qualitative approach conducted with an exploratory nature. LÄS MER

  3. 2. Kan innehålla spår av marknadsföring : En kvantitativ studie om hur egenskaper i det digitala innehållet påverkar konsumentens engagemang gentemot ett varumärke

    Kandidat-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Författare :Andrea Hedmark; Elin Jonsson; Sandra Karlsson; [2021]
    Nyckelord :Inbound marketing; Content marketing; Commitment; Relationship marketing; Trust; Inbound marketing; Content marketing; Engagemang; Relationsmarknadsföring; Förtroende;

    Sammanfattning : Frågeställning: Vilka egenskaper i digitalt innehåll engagerar konsumenter i varumärkesrelationer online? Syfte: Syftet med studien är att undersöka hur konsumenter upplever innehåll på digitala plattformar och analysera hur egenskaper i innehållet påverkar deras engagemang gentemot varumärkesrelationer. Egenskaperna som analyseras är personaliserat, underhållande och informativt innehåll. LÄS MER

  4. 3. GUNNING FOR PERFORMANCE: THE ROLE OF CALCULATIVE PRACTICES IN GOVERNING THE INDIVIDUAL ESPORTS PLAYER

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Författare :Sebastian Smedlund; Nils Wagner; [2020]
    Nyckelord :Performance measurement system; Individuals; Calculative Practices; Foucault; Esports;

    Sammanfattning : In this paper, we seek to examine how the performance of the individual esports player is measured and evaluated. By drawing on a cross-sectional interview study we aim to provide a comprehensive conception of the role of calculative practices in the nascent research area of esports. LÄS MER

  5. 4. Network Governance : The Role of Power and Trust in Mandated Collaboration Network

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Ali Ramlat Acan; [2014]
    Nyckelord :Mandated collaboration network; power; trust and efficiency;

    Sammanfattning : Mandated collaboration networks are an overly studied topic in the field of public administration and management, with the emphasis on these studies however focused on the failures to accomplish its collaborative aims. The role that mandated collaboration networks play today in enabling societies and governments alike,  to realize insurmountable challenges through their  collaborative efforts is however not being paid as much attention as it should be, yet through it, huge socio and economic benefits are derived. LÄS MER

  7. 5. Supplier-Buyer Relationships within the Small-Sized Fashion Retail Industry : A qualitative study of relationship marketing within small-sized fashion retailers in Sweden

    Kandidat-uppsats, Institutionen för marknadsföring (MF)

    Författare :Cecilia Wilthorn; Marie Larsson; Hampus Henriksson; [2013]
    Nyckelord :Relationship marketing; Buyer-supplier relationship; Trust; Commitment; Affective; Calculative; Small-sized fashion retailer;

    Sammanfattning : Despite the vast research within the fields of buyer-supplier relationships and the fashion industry, a lack of comprehensive understanding concerning the connection between the two seems to be found. Research regarding long-term relations and key concepts in form of trust and commitment, are stated to be crucial in order to create a long-term relationship. LÄS MER