Sökning: "Overt Prestige"

Hittade 3 uppsatser innehållade orden Overt Prestige.

  1. 1. “Yebo Gogo, it’s time to braai Mzansi!” Code-Switching, Borrowing, Prestige, Slang, and Persuasion in the Digital Marketing Industry of South Africa

    Kandidat-uppsats,

    Författare :Daniel Neate; [2022]
    Nyckelord :Advertising; code-switching; borrowing; slang marketing; covert or overt prestige;

    Sammanfattning : This paper will analyse code-switching, borrowing, slang, and covert or overt prestige in online and television media. The days of OOH (Out Of Home) advertising are becoming obsolete and moving toward a digital age. LÄS MER

  3. 2. The Role of English in South Korean Social Mobility : A Sociolinguistic Study on Korean Native Speakers’ Perspectives, Language Ideologies, and Identities with Respect to English

    Master-uppsats, Stockholms universitet/Engelska institutionen

    Författare :Danja Schierenbeck; [2022]
    Nyckelord :Korea; English; Vertical Social Mobility; Identity; Language Ideology; Overt Prestige;

    Sammanfattning : English has been a central language in various sectors of South Korean (henceforth Korean) society for over a century, with historical events and contexts resulting in a glorification of the language as both an essentiality for success and an indicator of superiority and modernity (Park, 2009; Cho, 2017). With English becoming omnipresent in recent times due to an increasing focus on globalisation within Korean society, most families rigorously pursue English education to ensure optimal chances of employment. LÄS MER

  4. 3. ”SEN KANSKE MAN INTE KAN JÄMFÖRA SIG MED EN VUXEN AKADEMIKER" Hur ungdomar skattar och kontextualiserar språkfärdigheter.

    Kandidat-uppsats, Göteborgs universitet/Institutionen för filosofi, lingvistik och vetenskapsteori

    Författare :Maria Therese Ribbås; [2016-11-15]
    Nyckelord :Self-assessment; self-evaluation; language preference; language attitudes;

    Sammanfattning : This essay examines how youths reason when self-assessing language proficiency, and how they motivate their language preference. The data consists of interviews with youths aged 16-19 in Gothenburg, conducted in the larger project (SSG) Språkbruk i Stockholm och Göteborg in 2014. LÄS MER