Sökning: "Paulina Huhtilainen"

Hittade 2 uppsatser innehållade orden Paulina Huhtilainen.

1. 1. Sustainable practices & marketing strategies for developing countries : A multiple case study of international firms operating on the Malaysian market

   Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Heidi von Jahf; Paulina Huhtilainen; [2015]
   Nyckelord :International Marketing Strategy; Sustainable Development; Millennium Development Goals; Sustainability Marketing Strategy; developing countries; Malaysia;

   Sammanfattning : As the traditional role of corporate entities have been challenged by an increased number of demands from society, companies are no longer just legal factors intended to generate profits by supplying products or services. Instead, they are expected to play the role of responsible co-citizens of the community, taking social and environmental responsibility for the consequences of their actions. LÄS MER

3. 2. Aiming for a greener future : A study within green marketing strategy and subjective performance

   Kandidat-uppsats, Institutionen för marknadsföring (MF)

   Författare :Cecilia Alvén; Paulina Huhtilainen; [2013]
   Nyckelord :Green marketing strategy; GMS; environment; environmental; subjective performance; firm performance; sustainability;

   Sammanfattning : As society’s concern for the natural environment has increased during the last decades, organizations worldwide have been forced to become more environmentally conscious. Just as it is considered important for organizations to take responsibility for the environmental consequences of their actions, sustainability has become a concept that is expected to become a moral obligation in the future. LÄS MER