Sökning: "Pharktanat Pattararittisak"

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1. 1. "Foreign Market Exploitation with E-marketing Strategy of Thaiearthtone Company"

   Magister-uppsats, Akademin för hållbar samhälls- och teknikutveckling

   Författare :Pharktanat Pattararittisak; Nicha Chienchiranai; [2009]
   Nyckelord :e-commerce; e-marketing; relationship marketing;

   Sammanfattning : Abstract   Date:                              May 21, 2009   Program:                                 International Marketing   Course name:                  EFO705 Master Thesis   Title:                                         Foreign Market Exploitation with E-marketing Strategy of Thaiearthtone Company   Authors:                         Nicha Chienchiranai      851212-T107                                       Pharktanat Pattararittisak   820930-T251   Tutor:                                      Daniel Tolstoy   Problem:                        How can Thaiearthtone exploit opportunity in foreign market by using e-marketing strategy?   Purpose:                         To develop an appropriate e-marketing strategy to increase satisfaction of existing customers and simultaneously attraction of new customers.   Method:                           This research is based on qualitative research, using exploratory research method. LÄS MER