Sökning: "Polina Dimitrova"

Hittade 2 uppsatser innehållade orden Polina Dimitrova.

1. 1. Investigating determinant factors of consumers’ sustainable consumption in Scandinavia : Applying the Theory of Planned Behavior model in clean and fabric care

   Master-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Författare :Dzenita Dzelepovic; Polina Dimitrova; [2021]
   Nyckelord :Sustainable Consumption; Theory of Planned Behavior; Clean and Fabric Care; Household Appliances; Scandinavia;

   Sammanfattning : The study aimed to explore the determinant factors that influence consumers’ sustainable consumption, or more specifically consumers living in Scandinavia. The study seeked to understand what influences Scandinavian people to purchase a sustainable product based on the Theory of Planned Behavior (TPB) including the attitude, subjective norms, and perceived behavioral control. LÄS MER

3. 2. Digital Marketing in Start-Ups : The role of digital marketing in acquiring   and maintaining business relationships

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Polina Dimitrova; Isa Sin; [2018]
   Nyckelord :Digital Marketing; Digital Marketing Strategies; Digital Marketing Tools; Business Relationships; Acquiring Customers; Maintaining Customers; B2B start-ups;

   Sammanfattning : This study aims to explore the usage of the digital marketing to acquire and maintain business relationships, or more specifically, digital marketing in B2B start-ups within the Swedish market. Digital marketing is essential for businesses nowadays and has become a significant factor for business companies for improving and implementing their marketing strategies. LÄS MER