Sökning: "Rafael Green"

Hittade 2 uppsatser innehållade orden Rafael Green.

1. 1. Managing Organizational Adoption of IoT : Revisiting Rogers' Diffusion of Innovation Theory

   Master-uppsats, Uppsala universitet/Industriell teknik

   Författare :Rafael Gomes; Sema Seyfi Osman; [2019]
   Nyckelord :IoT; Open IoT; Internet of Things; diffusion of innovations; disruptive innovations; adoption; integration; organizational innovativeness;

   Sammanfattning : As a disruptive innovation, IoT has been creating a high impact over organizations’ current strategies and business models. This continuous process of change will have an increasing influence on how organizations and industries as a whole conduct their businesses, and is set to have an active role towards the development of entirely new business models and markets. LÄS MER

3. 2. Communicating to consumers in Sweden with eco-labels : Is the message getting through?

   Magister-uppsats, Handelshögskolan vid Umeå universitet

   Författare :Annie Lefébure; Rafael Rosales Muñoz; [2011]
   Nyckelord :Eco-label; Marketing Communications; Green Marketing; Environmental Friendly Products;

   Sammanfattning : Sustainable consumption has become a crucial factor to consider for both consumers and manufacturing firms. Green marketing practices, or marketing activities aimed at decreasing the impact on the environment, have been incorporated into many business plans to combat old habits of wastefulness and pollution. LÄS MER