Sökning: "Rafael Rodrigo Moser"

Hittade 1 uppsats innehållade orden Rafael Rodrigo Moser.

  1. 1. Employer Branding - Measuring the practical effects of a theoretically sound EVP : A Case Study of ABB Sweden

    Kandidat-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Författare :Rafael Rodrigo Moser; Thor-Björn Käck; [2013]
    Nyckelord :Employer Branding; Branding; Marketing; Human Resources; Performance Measurement; ABB; Key Performance Indicators; KPI;

    Sammanfattning : This study was developed during the Swedish spring semester of 2013 for the Bachelor of Science in Business Administration of the now graduates Rafael Moser and Thor-Björn Käck. The students, authors of this research, were selected by ABB Sweden for a research internship on the field of Employer Branding (EB). LÄS MER