Sökning: "Remy Van Leeuwen"

Hittade 1 uppsats innehållade orden Remy Van Leeuwen.

  1. 1. Exploring Product information leaks in marketing communications and product development

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Remy Van Leeuwen; Jakub Hodbod; [2011]
    Nyckelord :Product information leaks; Marketing communications; New product development; Explorative study; Viral marketing; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : Purpose: The purpose of this thesis is to explore the phenomenon of Product information leaks and to address whether it can be used as tool in marketing communications and new product development. Methodology: This qualitative exploratory study has studied the phenomenon product information leaks using two case studies (Apple iPad and Sony Ericsson Xperia Play) from the telecommunications and gaming industry. LÄS MER