Avancerad sökning

Hittade 1 uppsats som matchar ovanstående sökkriterier.

1. 1. Creative Concept or Watered-down Version?

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Clara Michelsen; Alice Beckman; [2019]
   Nyckelord :Format development; Store format; Concept store; Traditional format; Customer Experience; Store Performance Evaluation; IKEA; Clas Ohlson; Portfolio Management; Sales Cannibalism; Market Penetration; Touchpoints; Revived Image; Business and Economics;

   Sammanfattning : The purpose of this to study is to identify factors that influence how a concept store format contributes to a format portfolio, which will be done by exploring the concept store format from three perspectives; customers, manager, and industry experts. Philosophies of epistemology and ontology were considered, where the social constructionism stance was employed. LÄS MER