Sökning: "Robert Munkhammar"

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  1. 1. Guerrilla Marketing : Eye catching activities online

    Kandidat-uppsats, Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Författare :Robert Munkhammar; Ellen Andersson; Johan Gustafsson; [2014]
    Nyckelord :Online marketing; Guerrilla marketing; Ambient marketing; Ambush marketing; Viral marketing; The Millennials;

    Sammanfattning : Previous studies already have shown high internet involvement by the Millennials, this study confirms that since the results show that the average person spend over 20% of their time awake being online. Theories also say that the attention of the Millennials is hard to get and when this study gave the results of the Millennials not showing any general interest towards online marketing they were confirmed. LÄS MER