Sökning: "Roskildefestivalen"
Hittade 1 uppsats innehållade ordet Roskildefestivalen.
1. Med känsla för marknadsföring - En undersökning av Roskildefestivalens marknadsföring i sociala medier och Roskilde Road Trip Malmö
Kandidat-uppsats, Lunds universitet/Avdelningen för kulturadministrationSammanfattning : The purpose of this thesis is to study the marketing of Roskilde Festival through social media and Roskilde Road Trip Malmö as a case. My main research questions are: What does the maketing of the festival look like in social media? How does the marketing of Roskilde Festival relate to three of the four P:s? Is there something special about their marketing? Has the poster and the artists on it changed compared to other years? I discuss why Roskilde Festival survives while others don’t. LÄS MER
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