Sökning: "Roskildefestivalen"

Hittade 1 uppsats innehållade ordet Roskildefestivalen.

  1. 1. Med känsla för marknadsföring - En undersökning av Roskildefestivalens marknadsföring i sociala medier och Roskilde Road Trip Malmö

    Kandidat-uppsats, Lunds universitet/Avdelningen för kulturadministration

    Författare :Isabel Rescala; [2013]
    Nyckelord :Marketing; 4P:s; Philip Kotler; Roskilde Festival; music festival Marknadsföring; 4 P:n; Roskildefestivalen; musikfestival; Cultural Sciences;

    Sammanfattning : The purpose of this thesis is to study the marketing of Roskilde Festival through social media and Roskilde Road Trip Malmö as a case. My main research questions are: What does the maketing of the festival look like in social media? How does the marketing of Roskilde Festival relate to three of the four P:s? Is there something special about their marketing? Has the poster and the artists on it changed compared to other years? I discuss why Roskilde Festival survives while others don’t. LÄS MER