Sökning: "Sarangua Tsogtoo"

Hittade 2 uppsatser innehållade orden Sarangua Tsogtoo.

1. 1. Divestiture Dilemmas: The Impact of CEO Organizational Identification on Corporate Divestiture Propensity, Size, and Scope

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

   Författare :Markus Johansson; Sarangua Tsogtoo; [2023]
   Nyckelord :Divestiture; Organizational Identification; M A; Upper Echelons Theory; Agency Theory;

   Sammanfattning : While previous research has shown that characteristics of CEOs can impact their reluctance towards engaging in divestiture activity, less is known about how CEO organizational identification (OI) influences their divestiture decisions. This study examines how CEO OI impacts a company's propensity to divest business units, the size of divestitures, and the scope of post-divestiture refocusing. LÄS MER

3. 2. High versus Low: The Effect of AURs and Brand Equity in Live Stream Shopping

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Emma Andersson; Sarangua Tsogtoo; [2021]
   Nyckelord :Live stream shopping; Aggregate User Representations; Customer-based brand equity; Source credibility; Purchase intention;

   Sammanfattning : Live Stream shopping is a rising phenomenon expected to transform retail worldwide. Despite the eminent need for practitioners to understand the best case use of live stream shopping, the subject is scarcely explored in academic research. LÄS MER