Sökning: "Sebastian Franco"

Hittade 1 uppsats innehållade orden Sebastian Franco.

  1. 1. How big data analytics affect decision-making : A study of the newspaper industry

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Filip Björkman; Sebastian Franco; [2017]
    Nyckelord :Decision-making; Big data analytics; Knowledge dissemination; Newspaper industry; Outcomes; Data-driven journalism; Data-driven organizations; Roles; Routines;

    Sammanfattning : Big data analytics is a topic that is surrounded by a lot of enthusiasm and hype among both researchers and practitioners and is quickly being applied in different industries. The purpose of the thesis is to investigate the emerging technology of big data analytics and how it affects decision-making. LÄS MER