Sökning: "Simon Saxenbrink"
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1. Crowdfunding as a facilitator for Value Co-Creation : A Qualitative Case Study from a Service-Dominant Logic Perspective
Master-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : The purpose of the study is to examine how the crowdfunding context facilitates value co-creation from a service-dominant logic perspective. Previous studies on crowdfunding have focused on crowdfunding as a way to raise capital, but there is a need to examine how value is created from a service-dominant logic perspective to understand the crowdfunding context. LÄS MER
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