Sökning: "Social-Mediated Crisis Communication Model SMCC"

Hittade 2 uppsatser innehållade orden Social-Mediated Crisis Communication Model SMCC.

  1. 1. Crisis Communication Management: -A Case Study of Oxfam’s 2018 Credibility Crisis

    Magister-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Författare :Cassandra Abrache; [2019]
    Nyckelord :Crisis communication; Social media; Social Mediated Crisis Communication;

    Sammanfattning : The growth of social media has set demands on organizations to be online and interact with stakeholders, especially during a crisis. The public are no longer seen as passive receivers of marketing messages. Previous studies have shown that the need for information increases during a crisis. LÄS MER

  3. 2. A lifebuoy that supports in deep water : A qualitative case study investigating how an external actor can support an organisation in crisis

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Nadia Bazydlo; Sofia Wallin; [2017]
    Nyckelord :Crisis management; Crisis communication; Crisis Consultancy; PR-agency; Reputation; Social Media; External support; Social-Mediated Crisis Communication Model SMCC ; Situational Crisis Communication Theory SCCT ;

    Sammanfattning : Problem  Crisis management has never been as important as it is today. Considering that criticism is being spread in a fast pace through social media, the reputation of an organisation can quickly be damaged. Several organisations however lack internal knowledge about crisis management. LÄS MER