Sökning: "Steffen Reiman"
Hittade 1 uppsats innehållade orden Steffen Reiman.
1. Knowledge Management during New Product Development for the Value Segment in Emerging Markets - The case of Volvo GTT´s development of the Value Truck
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : The development of products for the Value Segment in Emerging Markets with its impressive number of potential customers and above average growth rates constitutes a significant opportunity for Western MNCs to escape the saturated markets in developed countries. However, limited research has been conducted in this area, as literature has predominantly concentrated on examining the Bottom of Pyramid-segment, which is not congruent with the Value Segment. LÄS MER
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