Sökning: "master thesis marketing internet"

Visar resultat 1 - 5 av 29 uppsatser innehållade orden master thesis marketing internet.

  1. 1. Convicted marketing content containing sexual depiction : An empirical study of social media platforms after a scandal's occurrence

    Uppsats för yrkesexamina på avancerad nivå, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Elin Månsson; Gülay Edin; [2023]
    Nyckelord :Social media marketing; content analysis; sexual marketing; gender discrimination; scandals in marketing; Marknadsföring i sociala medier; innehållsanalys; sexuell marknadsföring; könsdiskriminering; skandaler inom marknadsföring;

    Sammanfattning : Title: Marketing content containing sexual depiction.- An empirical study of social media platforms after a scandal's occurrence. LÄS MER

  3. 2. Ett digitalt bibliotek för alla? : Seniorers informationspraktiker och syn på det digitala folkbiblioteket.

    Master-uppsats, Uppsala universitet/Institutionen för ABM

    Författare :Therese Swanström; [2021]
    Nyckelord :Digital libraries; Older people; Internet; Information practices; Information limits; Digitala bibliotek; äldre; internet; informationspraktiker; informationshinder;

    Sammanfattning : Public libraries of today consist of both physical and digitalized elements. The purpose of this thesis is to increase the understanding of how a group of users, senior citizens, relates to the digital parts of the library. LÄS MER

  4. 3. Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Khalida Akter; [2020]
    Nyckelord :Green marketing; consumer trust; green trust; Eco-branding; Green marketing strategy and consumer purchase intention;

    Sammanfattning : Title: “Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden”. Level: Master degree thesis in Business AdministrationAuthor: Khalida Akter Supervisor: Zahra AhmadiExaminer: Maria Fregidou-Malama Aim: The aim of this study is to investigate how consumer trust, eco-branding and green marketing strategy influence consumer purchase intention towards ecological products. LÄS MER

  5. 4. Machine Learning Based Modulation and Coding Scheme Selection

    Master-uppsats, Lunds universitet/Institutionen för elektro- och informationsteknik

    Författare :Michel Chamat; Bersi Dimitrios Kodra; [2019]
    Nyckelord :Machine Learning; ML; Modulation and Coding Scheme; MCS; Scheduler; Scheduling; Technology and Engineering;

    Sammanfattning : In wireless communication, resources like bandwidth and energy are scarce and extremely valuable, any system should serve as many users as possible while preserving high Quality of Service (QoS) for the best user experience. Accordingly, the Base Station (BS) has the responsibility to optimally schedule its resources to the users based on the available information. LÄS MER

  7. 5. Cross-border Online Purchase Intent : An Investigation of CSR-conscious Young Adults

    Magister-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Författare :Philip Meier; Eleni Anastasiadou; [2018]
    Nyckelord :online purchase intent; international online vendors; corporate social responsibility; technology acceptance model; Ikea;

    Sammanfattning : Date:                             04 June 2018 Level:                            Master Thesis in International Marketing, 15 ECTS Institution:                     School of Business, Society and Engineering, Mälardalen University Authors:                       Anastasiadou, Elena                       Meier, Philip                                       (94/05/25)                            (88/03/11) Title:                              Cross-border Online Purchase Intent: An Investigation of CSR-conscious Young Adults Supervisor:                   Emilia Rovira Keywords:                   Online purchase intent, international online vendors, corporate                                      social responsibility, technology acceptance model, Ikea Research Question:     What factors affect the online purchase intent of CSR-conscious young adults buying from IOVs and how? Purpose:                       With the worldwide increasing access and usage of the Internet, cross-border shopping has emerged as an online trend, especially amongst young adults. Simultaneously, CSR-consciousness has spread rapidly around the globe. LÄS MER