Sökning: "Stephie Douib"

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  1. 1. Consumer Engagement on Social Media : An Explorative Study of Co-Creative Interaction and Activities on Luxury Fashion Brands’ Corporate Social media pages

    Kandidat-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Stephie Douib; [2018]
    Nyckelord :Luxury fashion; Social media marketing; Social media activities; consumer engagement; Co-creation; brands’ social media content;

    Sammanfattning : Considering social media’s widespread marketing possibilities this study aims at investigating consumer engagement across YouTube, Facebook and Twitter and how luxury fashion brands can produce such activities on their corporate social media pages. Through applying a mixed method combining both social media data collection together with conducting a content analysis, both quantitative and qualitative measurements were attained. LÄS MER