Sökning: "Stina Wahlqvist"
Hittade 1 uppsats innehållade orden Stina Wahlqvist.
1. Brand New City : A Place marketing study on Jönköping
Magister-uppsats, IHH, FöretagsekonomiSammanfattning : Traditionally, branding is all about differentiate the product from its competi-tors. When the brand is a place another level of complexity is added. A place has several different stakeholders that all have to communicate the same mes-sage in order to create a strong brand. LÄS MER
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