Sökning: "Svenja Bouwmann"
Hittade 1 uppsats innehållade orden Svenja Bouwmann.
1. The relationship of internal, social and external determinants towards the green purchase intention of German Generation Y for fast moving consumer goods
Magister-uppsats, Högskolan Dalarna/FöretagsekonomiSammanfattning : Purpose – The purpose of this thesis is to test the relationship of internal and social determinants (environmental attitude, social/subjective norms and perceived behavioural control) as well as external determinants (green marketing tools) towards the green purchase intention of German Generation Y for fast moving consumer goods (FMCGs). Design/methodology/approach – An online questionnaire was distributed to people of the German Generation Y (aged between 21 and 37) using non-probability sampling by means of volunteer and convenient sampling. LÄS MER