Sökning: "Teo Bodin"

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  1. 1. Staying competitive with the help of social proof - A quantitative study on the strength of different social proof tactics in an online context and the moderating effect of brand equity

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Marcus Hagström; Teo Bodin; [2021]
    Nyckelord :social proof; e-commerce; popularity information; customer reviews; brand equity;

    Sammanfattning : The recent growth in global e-commerce sales caused by the Coronavirus pandemic has created cause for retail brands to re-evaluate the employed social influence tactics on their online product pages in an effort to remain competitive. Two tactics which are commonly used on these online product pages are popularity information statistics and customer reviews. LÄS MER