Sökning: "Therese Sivertsson"

Hittade 1 uppsats innehållade orden Therese Sivertsson.

  1. 1. Lånad Identitet - En kvalitativ studie om konsumenters inställning till tillgångsbaserad klädkonsumtion

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Malin Axelson; Therese Sivertsson; [2014]
    Nyckelord :Identity; Access-based consumption; Clothing libraries; Fear of contagion; Sustainable fashion;

    Sammanfattning : Previous studies have shown that there exists a gap between purchase intention and behavior in consumption situations. This gap is especially prevalent for sustainable or green products and even more so in terms of sustainable apparel consumption. Therefore, the adoption of sustainable fashion remains low as fast fashion dominates the industry. LÄS MER