Sökning: "Veronika Mirkovic"

Hittade 2 uppsatser innehållade orden Veronika Mirkovic.

1. 1. In the Aftermath of the Kneel that Sparked a Difference: Examining Athlete Activism on Social Media

   Master-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Författare :Veronika Mirkovic; [2021]
   Nyckelord :athlete activism; Kaepernick; social media; bottom-up framing theory; media practices;

   Sammanfattning : The increasingly entangled correlation between media, sport and activism in the United States has generated an upsurge in new media research that focuses on athletes’ political social media posts from an ‘outsider’s’ perspective. To clearer comprehend the complex relationship of media, sport and activism from an ‘insider’s’ perspective, this thesis aims to converse with collegiate athletes in the United States about how they experience their personalized politics on social media, as well as it observes the collegiate athletes’ activist practices on particularly Twitter and Facebook. LÄS MER

3. 2. “We Always Have to be the Nice Ones, be the Ladies”: A Postfeminist Analysis of how Sports Marketing Reflects Female Athletes’ Lived Experiences

   Magister-uppsats, Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Författare :Veronika Mirkovic; [2020]
   Nyckelord :media representations; sportswomen; gender; advertising; Nike; postfeminist critique;

   Sammanfattning : Current debates about representations of female athletes in the media consist mainly of textual analyses research produced by scholars who observe the topic from different theoretical frameworks. To better comprehend the relation between women athletes and media’s representation of them, in particularly advertising, this thesis aims to converse with up-and-coming professional and collegiate sportswomen as a way to examine what kind of correlation, if any, there is between sports commercials’ portrayals of female athletes and their actual reality. LÄS MER