Sökning: "Volvo Group Attitude Survey"

Hittade 4 uppsatser innehållade orden Volvo Group Attitude Survey.

  1. 1. Realisering av smarta AR-glasögon i en simulerad produktionsmiljö

    Kandidat-uppsats, Högskolan i Skövde/Institutionen för ingenjörsvetenskap

    Författare :Evelina Eriksson; Fadi Jakoub; [2020]
    Nyckelord :;

    Sammanfattning : Tillverkningen av produkter har under de senaste åren blivit alltmer komplexa, detta har lett till ett större krav på arbetsinstruktioner samt för de operatörer som använder dem. Med hjälp av ny teknologi från den senaste industriella revolutionen; Industri 4.0, tillåts företag att övergå till mer komplex produkttillverkning. LÄS MER

  3. 2. The case of Geely acquiring Volvo Car : A study on low brand equity acquiring high brand equity

    Magister-uppsats, Företagsekonomiska institutionen

    Författare :Xiaoshu Zheng; Yuan Shi; [2013]
    Nyckelord :Brand Acquisition from China; High Brand Equity; Low Brand Equity; House of Brands Strategy; Endorsed Brand Strategy;

    Sammanfattning : Much previous research has studied high brand equity acquiring high brand equity or high brand equity acquiring low brand equity. However, very little research has been conducted to understand how that low brand equity acquiring high brand equity changes the low brand equity especially in China. LÄS MER

  4. 3. A study of Chinese consumers’ attitudes toward Volvo cars

    Magister-uppsats, Avd för företagsekonomi

    Författare :Shuyuan Xiao; Wei He; [2011]
    Nyckelord :Attitude; Volvo cars; Chinese consumer; Behavioural intention;

    Sammanfattning : Zhejiang Geely holding Co. succeeded in purchasing Ford Motor Co’s Volvo unit, which was the hottest news in the world in 2010. Volvo needs the Chinese potential car market; Geely needs Volvo cars’ advanced technology. LÄS MER

  5. 4. Employeeship across borders

    D-uppsats, Göteborgs universitet/Graduate Business School

    Författare :Liangyu Liu; Wajda Irfaeya; [2004]
    Nyckelord :Employeeship; Postmodernization; Modernization; HDI; Value Shift; Commitment; Cooperation; Taking Responsibility; Blue Collar workers; White Collar workers; Management.;

    Sammanfattning : Driven by our curiosity to learn more about international human resource management, we study employeeship in this thesis. The term is a new concept that has been tackled only by Claus Møller and Stefan Tengblad. This thesis introduces a model for employeeship that consists of commitment, cooperation, and taking responsibility. LÄS MER