Sökning: "Walita Yaro"

Hittade 2 uppsatser innehållade orden Walita Yaro.

1. 1. The Role of Luxury Fashion Brands : A qualitative research of how the consumption of luxury fashion brands relate to young consumers' self-concept

   Master-uppsats, Stockholms universitet/Företagsekonomiska institutionen

   Författare :Walita Yaro; [2016]
   Nyckelord :Consumer Behavior; Self-Concept; Brand Image; Brand Personality; Luxury Brands; Fashion;

   Sammanfattning : The market for luxury brands has outpaced other consumption categories through its growth, and has been found in continuous development. As there is an increasing amount of luxury categories, the consumption of luxury fashion brands account for the largest proportion of luxury profits, and the marketing costs for such brands has shown to surpass those of other fashion categories. LÄS MER

3. 2. The Effects of Having a Presence in Social Media : Swedish advertising agencies' awareness of social media and its contributing opportunities and risks

   Kandidat-uppsats, Institutionen för marknadsföring (MF)

   Författare :Walita Yaro; Adissa Asmar; Heidi von jahf; [2013]
   Nyckelord :Business-to-Business; Social media; Social presence; Opportunities; Risks;

   Sammanfattning : Emerging from traditional marketing platforms in the early millennium is a brand new marketing form called social media. Having a presence in social media is a growing part of marketing communication and it gives companies a voice and a means to converse with their existing and prospective customers. LÄS MER