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  1. 1. MONEYMAKER OR GLOBAL SAVER- Exploratory study on Sustainable Innovation

    Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Benjamin Dawson Barker; Ziyue Ma; Zein Oubari; [2023]
    Nyckelord :Sustainable innovation; Regional context; Regulation; Brand value; Innovative capabilities; Attractiveness as an employer;

    Sammanfattning : In recent years, both academia and practice have shown an increased interest in sustainable innovation. This new area is examined in the context of large enterprises in our qualitative multiple case study. This thesis thus contributes to a better understanding of the concept as well as the underlying variables that drive sustainable innovation. LÄS MER