Sökning: "alliance management capability"

Hittade 3 uppsatser innehållade orden alliance management capability.

  1. 1. What is Hiding in the Dark? : Learning Barriers to Building a Firm-Level Alliance Management Capability

    Master-uppsats, Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Författare :Julia Gernert; Lorin Schenk; [2020]
    Nyckelord :Strategic alliances; alliance management capability; learning barriers; intra-organizational learning; transfer of know-how; alliance management know-how;

    Sammanfattning : Background Strategic alliances grant access to rare know-how, inimitable resources and valuable capabilities otherwise out of reach for a single firm. Existing alliance management literature focuses on the transfer of technical know-how between alliance partners. LÄS MER

  3. 2. Precision Marketing Management : probe into way of existence of chinese small and medium-sized enterprises (SMEs) by analyzing parker hannifin (china)

    Magister-uppsats, Avdelningen för ekonomi

    Författare :JUN LIU; [2011]
    Nyckelord :Precision Marketing; Lean Thinking; Strategy Management; Value Chain; Customer Value;

    Sammanfattning : Purpose/Research questions Aiming at the problem that the management efficiency of many Chinese small and medium-sized enterprises is generally low, the paper is to find the method in the aspect of marketing management to improve the management for the enterprise to meet challenges of globale market competition. According to the thoughts of Kotler(2006, p814), the future marketing shall be in a direction towards holistic marketing from marketing department . LÄS MER

  4. 3. Agenter eller kun gode naboer? : svensk-norsk sikkerhets- og forsvarspolitisk samarbeide - i går, i dag og i morgen

    L3-uppsats, Försvarshögskolan

    Författare :Gjermund Eide; [2001]
    Nyckelord :Säkerhetspolitik; Försvarspolitik; EU; NATO; Sverige; Norge; Uppsatser; Chefsprogrammet; Chefsprogrammet 1999-2001;

    Sammanfattning : Dette arbeidet gransker svensk-norsk sikkerhetspolitisk, forsvarspolitisk og militært samarbeide i perioden 1945 – 2000. Sentralt i oppgaven står også de to lands forhold til EU og NATO. Siden 1949 har Norge vært medlem av NATO, mens Sverige etter den andre verdenskrig fortsatte sin nøytralitetspolitikk. LÄS MER