Sökning: "aroma theory"

Hittade 3 uppsatser innehållade orden aroma theory.

  1. 1. Combine competitive- and service supply chain strategy to evaluate intra-industry convergence : A case study within the European airline industry

    Master-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Sylvain Aroma; Long Vu; [2019]
    Nyckelord :Convergence; intra-industry convergence; airlines; competitive strategy; supply chain strategy;

    Sammanfattning : In what ways do companies within an industry converge? We address this by combining theory on competitive strategy and supply chain strategy to understand how companies can be differentiated in these dimensions. As competitive strategies are affected by internal and external factors, these affect strategy design and resource management of a company in order to remain competitive. LÄS MER

  3. 2. Måltiden; näring för gemenskap : En kvalitativ studie kring den äldres upplevelser av måltidssituationen på ett särskilt boende.

    Kandidat-uppsats, Fakulteten för humaniora och samhällsvetenskap (from 2013)

    Författare :Amelia Falk; Elin Connedal; [2014]
    Nyckelord :elderly; sheltered housing; meals; mealtime significance; äldre; särskild bostad; måltidssituation; måltidens betydelse;

    Sammanfattning : The aim of our study was to examine how the elderly experience their meal situation in a sheltered housing. We have used a qualitative approach. We conducted individual interviews with six elderly in a sheltered housing to collect our empirical material. LÄS MER

  4. 3. Aroma Theory: Scenting the Attitude

    Kandidat-uppsats, Ekonomihögskolan, ELNU

    Författare :Gabriel Persson; Henrik Haegermark; Markus Kvarnvik; [2010]
    Nyckelord :Scent Marketing; Experiential Marketing; Consumer Attitudes; Market Segmentation; Vanilla Scent; Doftmarknadsföring; Sinnesmarknadsföring;

    Sammanfattning : The thesis examines the relationship between consumer attitudes and a scented shopping environment. A relationship and phenomena concerning scent marketing, which could be seen as one of the more provocative forms of marketing since the human sense of smell, is connected to the limbic system where motivation and attitudes are created. LÄS MER