Sökning: "body positivity movement"

Visar resultat 1 - 5 av 14 uppsatser innehållade orden body positivity movement.

  1. 1. Hur representeras kroppspositivismen hos ett av världens ledande träningsklädes-företag? : En semiotisk bildanalys om företaget Gymshark och dess representation av kroppspositivism

    Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Amanda Lundqvist; Vian Fadhel; [2023]
    Nyckelord :Ideal; Norm; Kroppspositivism; Normbeteenden; Fitspiration; Representation;

    Sammanfattning : For decades we have been surrounded with societal norms concerning our bodies. This has increased with the popularity of the social media platform Instagram. Pictures are posted everyday of people with the perfect and physically fit body. LÄS MER

  3. 2. “Den får finnas, i sig själv” - En intervjustudie om upplevelser av kroppen: normer, tillfredsställelse och (icke-)binära ideal hos transpersoner

    Kandidat-uppsats, Göteborgs universitet/Institutionen för kulturvetenskaper

    Författare :Hannah Alvå; Hanna Edstam; [2022-05-17]
    Nyckelord :Kropp; Kroppsnorm; Kroppspositivism; Tillfredsställelse; Cisnormativitet; Transperson; Icke-binär; Queer; Smalhetsnorm; Tjockhet;

    Sammanfattning : Norms regarding body size and shape are often based on binary, cisnormative ideals. The relationship to one’s body can become complicated when these norms are the only ones presented as available. As a transgender person, the relationship to these norms can be even more complicated because of one not being cisgender. LÄS MER

  4. 3. How does marketing body positivity influence online purchasing behavior? : A study on Swedish female underwear apparel consumers.

    Kandidat-uppsats,

    Författare :Andreea Tiron; Nouran Elsharabasy; [2022]
    Nyckelord :consumer behavior; underwear apparel; body positivity; body positivity marketing; body image; online marketing; purchase intention;

    Sammanfattning : Background:  Body positivity promotion has recently received great attention, both from companies as well as from consumers. The responsibility of companies to promote a healthy body image and be inclusive of all people through their marketing activities is increasing, as the body positivity movement on social media has started to expand and change consumer demands for underwear apparel. LÄS MER

  5. 4. How does body image relate to brand image? An analysis of brands incorporating the body positivity movement

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Julian Flemming; Lisa Anderegg; Maud Stephan; [2022]
    Nyckelord :body positivity; brand management; Dove; Aerie; Victoria’s Secret; Business and Economics;

    Sammanfattning : Purpose: The importance of body positivity is visible in its remarkable media presence. The movement entails challenges such as opportunities for brands. LÄS MER

  7. 5. Body Positive Content on TikTok : A Critical Study on How Body Positive Content on Social Media Can Reinforce Body Negative Discourses

    Magister-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskap

    Författare :Jonna Bayliss Larsen-Ledet; [2022]
    Nyckelord :Body positivity; body positive movement; body negativity; Multimodal Critical Discourse Analysis; TikTok;

    Sammanfattning : This critical study examines how TikTok content from body positive trends may influence power relations and reinforce female body negative discourses. The study takes its departure primarily in Michel Foucault. However, additional researchers were brought in to expand on Foucault’s ideas by e.g. LÄS MER