Sökning: "brand voice"

Visar resultat 16 - 20 av 38 uppsatser innehållade orden brand voice.

  1. 16. Self transportation of goods for consumers from a retail store: A Pilot study

    Master-uppsats, Lunds universitet/Förpackningslogistik

    Författare :Shebin Thomas; [2020]
    Nyckelord :Supply chain management; consumers; last-mile delivery; retail management; self-service; packaging design; packaging logistics.; Technology and Engineering;

    Sammanfattning : The Last-mile delivery is seen as an emerging attention due to the increased focus on e-commerce and Omni-channel retailing. Due to these and since it involves end consumers, organizations look for innovative solutions to provide customers with a service fulfillment option. LÄS MER

  3. 17. Finding the right influencer – An exploratory study within the beauty industry

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Elias Davidsson; Danial Ahmad; [2019-07-04]
    Nyckelord :;

    Sammanfattning : Influencing consumers and their decision-makings has long been a marketing practice for companies and a well-researched topic in marketing literature. With the emergence of social media, the scale and practice of influencing has been disrupted and consequently altered brands marketing communication. LÄS MER

  4. 18. Casino Royale : Brand Avoidance and Advertising Among Generation Y in Sweden

    Magister-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Julia Henriksen; Malin Hornebrant; [2019]
    Nyckelord :;

    Sammanfattning : Background:  Online casinos are rising in popularity, and the number of people in Sweden who gambled online in 2018 is an all-time high. At the same time, the amount of money that online casinos spend on advertisements is also at an all-time high. LÄS MER

  5. 19. Speaking About Voice : A Study on Communicating Brand Personality Through Virtual Assistants

    Magister-uppsats, Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Författare :Karolina Bergman; Daniela Sundin; [2019]
    Nyckelord :Bergman; Sundin; Virtual Assistant; Communication; Voice; Brand Personality;

    Sammanfattning : Problematization: Earlier research on brand communication emphasize the importance of communicating a brand consistently throughout all marketing channels and media. Virtual assistants (VAs) are a new marketing media and a relatively new technology with which a brand can communicate with customers. LÄS MER

  7. 20. Hey Google, speak human to me! A quantitative experiment of human-likeness and personalization in voice assistant interaction

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Louise Bengtsson; Violaine Lulin; [2019]
    Nyckelord :Voice Assistant; Social Presence; Anthropomorphism; Service Encounter; Advertising Context;

    Sammanfattning : Voice assistants are a new customer touchpoint for businesses, and the market for voice shopping is expected to grow substantially in upcoming years. Despite high societal and business interest, academic marketing research on consumer interaction with voice assistants is scarce. LÄS MER